In 1999, Don Day did something that moved marketing in Idaho forward in a small but dramatic way: He put the first banner ad on a website. The small ad unit for a Boise-area fabric store marked the first time that a business had paid to get its message out via the world-wide web.
In the ensuing decades, he helped build the website that ad appeared on to become the most dominant news site in Idaho, and one of the most progressive in the industry. Through lots of trial and more than a few errors, KTVB.COM climbed from a few-hundred-thousand views each month to more than 25 million - and along the way helped hundreds of local and regional businesses get their messages out (a few example companies displayed at right).
As time progressed, the landscape has become ever-more complicated. Small banner ads have been joined by rich media, mobile, social media, targeted display, paid search, email, retargeting, geo-fencing, reputation management and more. But Don's focus has stayed the same: make complicated concepts simple - with attention-to-detail and a tireless focus on business results.
That focus helped build KTVB's digital efforts into a multi-million dollar business. Now, he's leveraging that skillset for you.
When you add Day365 to your team, you add a brain stuffed full of ideas, experience and thoughtful know-how. In short, you add one of the state's leading digital experts.
National Edward R. Murrow Awards
Don Day is the recipient of the prestigious Edward R. Murrow Award for best newscast from the Radio Television Digital News Association. The award recognized a single newscast among all television markets sized 50 and smaller and was awarded during a ceremony in New York City. He was also on the team that won first-ever back-to-back National Murrow Awards for best website in the small market division.
NW Regional Emmy nomination
Recognized with a NW Regional Emmy nomination for best newscast. The nomination recognizes outstanding work producing content in the northwest region from the National Academy of Television Arts & Sciences.